Selected work
Work across market strategy, product research, media, and emerging technology—different questions connected by the same goal: turning complexity into direction.
Worked within a four-person core consulting team studying 111 global policies. Combined statistical analysis with policy research, then translated the findings into a practical location-screening perspective for senior leadership.
Helped run an eight-wave classroom study of 25 students, connecting surveys, usage behavior, performance, and qualitative evidence to reveal how trust changes by task context.
Led a five-person client team from stakeholder discovery and user interviews through personas, usability testing, and a working WordPress commerce and appointment prototype.
Structured a New York food-business concept into a decision sequence spanning entry modes, competitors, locations, operating requirements, and cost trade-offs.
How I work
Private tools, agent-assisted routines, and a practical approach to designing with AI.